Build something people want. We practice user-centered design. Know thy customer.

We all know the common phrases that startups throw around when referring to customer development but it is important to get beyond the buzz into the true meaning, especially for K12 products where the ‘user’ is often trapped behind in a dysfunctional purchasing process. These articles offer some insights into how several startups have tapped into networks of teachers and schools to get on-going feedback about their products.